Ranked second behind only Manchester United of the English Premier League on Forbes’ list of the highest valued sports franchises in the world, it’s no wonder the Dallas Cowboys are known as “America’s Team”. Then again, it might also have to do with the team’s incredible following across the United States, as the Cowboys hold the record for most consecutive sellout games both at home and on the road. Every NFL betting game that Dallas has played in since 1990, both regular season and playoffs has been sold out. The Cowboys have come a long way since their expansion year all the way back in 1960, and a lot has changed over the years that has helped the franchise develop its platform.

The formation of the Cowboys came after years of trying to establish a team in the area, and the results have been staggering since. Dallas is tied with the Pittsburgh Steelers for most Super Bowl appearances with 10, which means they have also win 10 NFC titles. The popularity of America’s Team is also reflected in the sports betting numbers on the franchise, as 5Dimes bookies are well aware of the favoritism shown to the team and the public’s reputation for taking the Cowboys regardless of the numbers. The effect of their popularity has made the Cowboys the wealthiest franchise in the NFL by a long shot, with an estimated $269 million in annual revenues. That is enough to help any owner look beyond the bottom line, and it’s among the reasons owner Jerry Jones is so focused on building a winner.